3. Mobile communication for advertising purposes is growing quickly. How accepting are people about receiving mobile advertising

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3. Mobile communication for advertising purposes is growing quickly. How accepting are people about receiving mobile advertising messages? Consider your own behaviour about mobile ad messages when formulating an opinion. Would you invest valuable marketing dollars in mobile advertising? Describe and defend your opinion on the issue.

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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