=+3. Only brief dialogue or narration is used in television commercials, with minimal explanatory content. In the

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=+3. Only brief dialogue or narration is used in television commercials, with minimal explanatory content. In the Japanese culture, the more one talks, the less others will perceive him or her trustworthy or self-confident. A

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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