3. Summarize the role of market research in Whirlpools globalization strategy. What different types of research methodologies

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3. Summarize the role of market research in Whirlpool’s globalization strategy. What different types of research methodologies does the company use? What are the advantages of each methodology described in the case? What, if any, are the disadvantages?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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