3. Suppose a herbal tea company introduced a new product called mint-enhanced teamint and lemon herbal tea.
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3. Suppose a herbal tea company introduced a new product called ‘mint-enhanced tea’—mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools?
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ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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