3. Tata Motors recently introduced the Nano, the worlds leastexpensive car. The Nano fits Tatas strategic goal

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3. Tata Motors recently introduced the Nano, the world’s leastexpensive car. The Nano fits Tata’s strategic goal of building a low-cost car for the Indian market. Can Tata succeed in targeting both the very low end of the auto market as well as the high end?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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