3. Watch a few YouTube unboxing videos for two different brands of smartphone, like an iPhone and...

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3. Watch a few YouTube “unboxing” videos for two different brands of smartphone, like an iPhone and a Samsung Galaxy. First, evaluate the packaging for each brand shown in the videos. Think about the amount of packaging used, the information provided on the package, the package’s function, its colours, what the package says about the product’s quality, etc. Second, assess how well the videos convey the benefits of each smartphone. Finally, based on what you’ve observed, which brand do you prefer?

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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