3. What elements of the marketing mix are most important to each of the following companies or...
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3. What elements of the marketing mix are most important to each of the following companies or brands?
a. Michelin Tires
b. Toronto Raptors (or any other professional sports team)
c. Canadian Tire
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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