3. What elements of the marketing mix are most important to each of the following companies or...

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3. What elements of the marketing mix are most important to each of the following companies or brands?

a. Michelin Tires

b. Toronto Raptors (or any other professional sports team)

c. Canadian Tire

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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