3. What is the difference between a direct channel and an indirect channel? Under what conditions would
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3. What is the difference between a direct channel and an indirect channel? Under what conditions would a company select one option or the other? (LO2)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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