3. What is the innovators dilemma? What is the difference between a sustaining technology and a disruptive

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3. What is the innovator’s dilemma? What is the difference between a sustaining technology and a disruptive technology? Briefly review Christensen’s five principles of disruptive innovation.

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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