3 What problems might arise if individual McDonalds restaurants were required to enter sales data directly onto
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3 What problems might arise if individual McDonald’s restaurants were required to enter sales data directly onto the company's centralized accounting website, instead of following the current procedure of sending it through country and regional channels?
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Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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