3. With the 2010 World Cup in South Africa, FIFA faced a number of challenges pertaining to...

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3. With the 2010 World Cup in South Africa, FIFA faced a number of challenges pertaining to security, ticketing, and transportation.

The 2014 World Cup will be held in Brazil, where key infrastructure areas such as telecommunications and airports are underdeveloped. What must FIFA do to ensure the 2014 World Cup is successful?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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