=+3.At the end of 2003, McDonalds announced it was selling the Donatos Pizza unit. Then, in 2006,

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=+3.At the end of 2003, McDonald’s announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, assess McDonald’s prospects for success beyond the burgerand-fries model.

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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