=+3.For decades, Kodak has been known as the worlds largest consumer photography company. Today, the companys strategy

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=+3.For decades, Kodak has been known as the world’s largest consumer photography company. Today, the company’s strategy calls for a shift towards b-to-b marketing with an emphasis on such products as medical imaging systems and digital printing systems. What risks does this change in strategic direction present?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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