Question: 4. Although not always as advantageous as one would initially assume. In one case an American company wanted to use the same TV commercials abroad

4. Although not always as advantageous as one would initially assume. In one case an American company wanted to use the same TV commercials abroad as the ones used at home, without any dubbing or change of language. But the actors employed for the U.S. commercials demanded so high a compensation for the world rights that reshooting the commercial with local talent became the cheaper option.

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