4. Briefly compare the operating philosophies of companies that have the following: a production orientation, a selling

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4. Briefly compare the operating philosophies of companies that have the following: a production orientation, a selling orientation, a marketing orientation, a socially responsible marketing orientation, a social media marketing orientation. (LO3)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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