4. “Down here people like to do business with men who are somebody. ‘Being somebody’ means having written a book, lectured at a university, or developed your intellect in some way.

The man you are going to see is a poet. He has published several volumes of poetry. Like many Latin Americans, he prizes poetry highly. You will find that he will spend a good deal of business time quoting his poetry to you, and he will take great pleasure in this.”