4. Help institute coordination mechanisms that range from creating a common global culture, sharing information, and establishing

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4. Help institute coordination mechanisms that range from creating a common global culture, sharing information, and establishing personal relations to the creation of new organizational units such as global account managers and global teams.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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4. Help institute coordination mechanisms that range from creating a common global culture, sharing information, and establishing

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Global Marketing

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