4. How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality?

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4. How does management’s orientation (e.g., ethnocentric, polycentric, or regiocentric)

correlate with decisions about sales force nationality? What other factors affect sales force composition?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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