4. In what ways did the Share a Coke campaign appeal to the distinct digital consumer elements?...
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4. In what ways did the ‘Share a Coke’ campaign appeal to the distinct digital consumer elements?
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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