4. Is it realistic to expect that McDonaldsor any well-known company can expand globally without occasionally making

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4. Is it realistic to expect that McDonald’s—or any well-known company—

can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald’s?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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