4. Provide a new example of a company or brand that has recently implemented a repositioning strategy.
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4. Provide a new example of a company or brand that has recently implemented a repositioning strategy. What marketing mix strategies were employed to alter consumer perceptions of the brand? How effective have the marketing strategies been?
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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