4 Should BMW develop and promote a new motorcycle brand to differentiate its motorcycles from competing motorcycle
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4 Should BMW develop and promote a new motorcycle brand to differentiate its motorcycles from competing motorcycle brands (i.e. selling to new target groups) as well as differentiating them from BMW cars?
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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