4. Sunglasses retailer NOA is trying to determine if there is a significant market for its merchandise
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4. Sunglasses retailer NOA is trying to determine if there is a significant market for its merchandise in a specific mall location where it is considering opening a store. Would NOA be most likely to use primary or secondary data, or a combination of the two, to answer this question?
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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