4. The chapter discusses the importance of identifying primary and secondary target markets. Provide some additional examples
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4. The chapter discusses the importance of identifying primary and secondary target markets. Provide some additional examples of products and services that have expanded their sales and market shares by pursuing secondary targets. How did these companies target these markets (e.g., new product lines, new advertising messages)?
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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