4. Which of the following is not part of the process stage of the model of consumer...
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4. Which of the following is not part of the process stage of the model of consumer decision-making?
a. Evaluation of alternatives
b. Need recognition
c. Trial
d. Prepurchase search
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ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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