4-2. Explain the self-reference criterion (SRC) and its significance to global marketers. Conduct exploratory research and find

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4-2. Explain the self-reference criterion (SRC) and its significance to global marketers.

Conduct exploratory research and find examples of product failures that might have been avoided through the application of the SRC.

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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