4-7. Briefly explain the social research of Everett Rogers on the topics of diffusion of innovations, characteristics

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4-7. Briefly explain the social research of Everett Rogers on the topics of diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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