=+4.Some industry observers have noted that the battle between HD-DVD and Blu-ray is reminiscent of the showdown

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=+4.Some industry observers have noted that the battle between HD-DVD and Blu-ray is reminiscent of the showdown between the Beta and VHS videocassette formats in the 1970s. What was the outcome?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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