5. A company that makes muesli and other healthy foods has the following mission statement: Our goal

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5. A company that makes muesli and other ‘healthy’ foods has the following mission statement: ‘Our goal is to profitably sell good-tasting, healthy products and to better society’. Although its products are organic, they are also relatively high in sugar and calories. The company gives a small portion of its profits to the United Way. Evaluate its mission statement.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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