5. A consumer package goods company (e.g. Schweppes Australia) has just developed a new beverage. The company
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5. A consumer package goods company (e.g. Schweppes Australia) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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