5. Briefly differentiate among the following corporate strategies: acquisition, strategic alliance, vertical integration, and divestment. (LO2)

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5. Briefly differentiate among the following corporate strategies:

acquisition, strategic alliance, vertical integration, and divestment. (LO2)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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