5. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and

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5. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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