=+5. Briefly explain the social research of Everett Rogers regarding the product adoption process, characteristics of innovations,

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=+5. Briefly explain the social research of Everett Rogers regarding the product adoption process, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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