5. Suppose you saw your lecturer for this course being interviewed on TV about the impact of...

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5. Suppose you saw your lecturer for this course being interviewed on TV about the impact of a big storm on an upcoming holiday’s sales. Is this interview part of your university’s IMC program? If so, do you believe it benefits the university? How?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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