5. Viking Air, a small aircraft manufacturer on the west coast, has designs for a new aircraft...

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5. Viking Air, a small aircraft manufacturer on the west coast, has designs for a new aircraft that it would like to sell to some of its existing customers as well as new customers. You are part of the sales team. How would your approach to selling to an existing customer be different from selling to a new customer?

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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