5. What are the pros and cons for a native country manager to drop a strong local...

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5. What are the pros and cons for a native country manager to drop a strong local brand in favor of a global brand? How would you go about presenting the need for the global brand to your local staff?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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5. What are the pros and cons for a native country manager to drop a strong local brand in favor of a global brand? How would you go about presenting the need for the global brand to your local staff?
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5. What are the pros and cons for a native country manager to drop a strong local...

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Global Marketing

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