5. Why do marketers such as Procter and Gamble (P&G) find it important to embrace societal needs...
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5. Why do marketers such as Procter and Gamble (P&G) find it important to embrace societal needs and ethical business practices? Provide an example of a societal need or ethical business practice that P&G is addressing.
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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