6. Briefly explain how the following appeal techniques are used to deliver advertising messages: (LO3) a. Emotion
Question:
6. Briefly explain how the following appeal techniques are used to deliver advertising messages: (LO3)
a. Emotion
b. Humour
c. Endorsements
d. Testimonials
e. Lifestyle
f. Comparison g. Demonstration
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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