6. Briefly explain the four components of the self-concept theory, and illustrate how they have an influence
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6. Briefly explain the four components of the self-concept theory, and illustrate how they have an influence on marketing strategy.
Provide two new examples that demonstrate the application of this theory. (LO3)
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Ishrat Khan
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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