6 Discuss the possible implications that the firm’s choice of geographic expansion strategy may have on the ability of a local marketing manager of a foreign subsidiary to develop and implement marketing programmes.

1 How would you characterize the IMS process in this case compared to the textbook model?
2 What are the general differences in the IMS process between LSEs and SMEs?
3 In this case the management implicitly have some screening criteria in the IMS process. Could there be other relevant screening criteria?