6. Sogo Hong Kong wants to develop a customer database to better target its different customer segments. Databases will allow the marketing team at the department store to .

a. sort customer records by specific characteristics

b. select customer records by specific characteristics

c. concentrate on more narrowly defined markets

d. all of the above

e. none of the above 1. Go to the website for the marketing research company Ipsos Australia (www.ipsos.com.au). Find the Latest News page and choose one of the recent press releases. What research question was Ipsos Australia addressing? What type of research did Ipsos Australia conduct and what insights did it develop for its clients?