7. In what situations would the following target-market media strategies be used: shotgun strategy, profile-matching strategy, and
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7. In what situations would the following target-market media strategies be used: shotgun strategy, profile-matching strategy, and rifle strategy? (LO4)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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