7. See, for example, LaBarre, 1994. In this survey covering respondents from North America, Japan, and Europe,

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7. See, for example, LaBarre, 1994. In this survey covering respondents from North America, Japan, and Europe, Japan was rated overall highest in quality of manufactured products, followed by Germany and the United States. Broken down by respondents from the various regions, however, Germany scored highest among Europeans, the United States among the North Americans, and Japan among the Japanese.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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