7-9. Why are companies such as Siemens, GE, Nestl, and Procter & Gamble targeting the bottom of...

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7-9. Why are companies such as Siemens, GE, Nestlé, and Procter

& Gamble targeting the “bottom of the pyramid”?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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