8. Explain how an understanding of consumer attitudes is essential before developing a marketing strategy. Provide an

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8. Explain how an understanding of consumer attitudes is essential before developing a marketing strategy. Provide an example that takes into account the importance of understanding consumer attitudes. (LO3)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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