8. Hofstedes social values framework can be used to help explain the Asian version of Maslows hierarchy.

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8. Hofstede’s social values framework can be used to help explain the Asian version of Maslow’s hierarchy. Which dimension from Table 4-2 (p. 116 is most relevant?

In Chapter 4, we also noted the differences between innovation diffusion processes in Asia and the West. Review the discussion on pages 120 and 121 Can you relate it to Figure 10-1?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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