8. If you were responsible for marketing CAT scanners worldwide (average price, $1,200,000), and your country of

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8. If you were responsible for marketing CAT scanners worldwide (average price,

$1,200,000), and your country of manufacture was experiencing a strong and appreciating currency against almost all other currencies, what options are available to you to maintain your competitive advantage in world markets?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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