8. When a company assesses customer needs, it conducts a market analysis and a consumer analysis. Briefly

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8. When a company “assesses customer needs,” it conducts a market analysis and a consumer analysis. Briefly describe what is involved in each area. (LO4)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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