8. You were sitting in the university cafeteria yesterday and a young man from your marketing class, whom you don’t know well, asked if he could sit down. He then started telling you about this very cool new Apple product that allows you to video capture the class lectures and play them back when you want. Although you recognise the merit in the product, you later find out that he works for Apple. Do you believe his action constitutes an ethical IMC strategy? How will it affect your attitude towards Apple and the potential that you will purchase the product?