9. What is a reference group? Give an example of one of your own reference groups, and
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9. What is a reference group? Give an example of one of your own reference groups, and explain how this reference group has influenced your purchases. (LO4)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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